The United States Postal Services is interested in staying relevant within the marketing mix. This year they are offering new and emerging technologies incentive programs for direct mail. You can find all the 2019 incentives and promotions here.
Recently, a company that provides public awareness and damage prevention regulatory compliance services engaged Stefan and me. The company performs compliance programs from audience identification through effectiveness measurement and audits.
Why limit your creativity to a certain type of AR? Square pegs do not fit into round holes and forcing your AR workflow into a predetermined experience can be disastrous. Your AR app should have the flexibility to be as creative as you are.
All you marketing folks out there, what are your goals for the 2019 fiscal year? Do you have objectives to launch new products or services, increase margins by X%, or create the best promotional campaign your industry has ever seen? When you take a close look at actual goals they really consist of three key areas of customer focus that contribute to increased revenues:
PRINT18 wrapped up a few weeks ago. While virtual reality (VR) and augmented reality (AR) have been discussed at PRINT in the past – they took on new importance at this year’s show. So much so, that PRINT added a new Virtual Reality area to the event that allowed attendees to experience the inner working of a production press using a virtual headset. The show was also full of printed campaigns that incorporated a mobile experience.