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2 min read

The Future of Service Line Marketing: AR and Holotwins for New Mothers

The Future of Service Line Marketing: AR and Holotwins for New Mothers

The healthcare industry, known for its diverse range of services and offerings, has consistently embraced cutting-edge methods of communication and engagement. Introducing Augmented Reality (AR) - a revolutionary tool with immense potential, particularly in the realm of service line marketing.

Holotwin Holograms: Beyond the Screen
While AR in itself offers a myriad of engagement opportunities, the concept of a 'Holotwin' or hologram twin propels it into an entirely different dimension. Think of it as having a virtual guide available anytime and anywhere.

Target Audience: New Mothers
One of the most emotional, intense, and learning-heavy periods in a woman's life is becoming a mother. The first few months of a baby's life are a whirlwind of milestones and developmental leaps. What if healthcare providers could offer new mothers a personalized guide, using AR, to navigate this beautiful chaos?

A Multi-Touchpoint Campaign: Baby's First Year


Month 1: Welcome to Parenthood (try an example Holotwin by clicking here)
Imagine a new mother receiving a physical card in the mail. On scanning it with a designated app, her smartphone brings to life a Holotwin hologram – a friendly nurse or pediatrician. This hologram introduces her to the basics of baby care – from swaddling techniques to understanding a baby's cries.

Month 2: Feeding Fundamentals
Using the same app, a notification prompts the mother to check out a new module. Here, the Holotwin hologram demonstrates feeding positions, offers tips on burping, and shares insights on baby's hunger cues.

Month 3: Sleep Rhythms
An email this time, embedded with an AR code. Scanning it, our Holotwin hologram provides guidance on setting sleep routines, understanding sleep regression, and creating a conducive sleep environment.

Month 4: Sensory Exploration
Through a text message link, the hologram showcases interactive games and activities that mothers can indulge in with their babies. This includes tactile play, auditory stimulation exercises, and visual tracking activities.

Month 5-12: Continued Engagement
Each month, through varied touchpoints like social media AR filters, physical brochures, and more, the hologram continues to guide mothers on milestones like teething, solid foods, crawling, and emotional development.

Why Holotwin Holograms Elevate the Experience
While standard videos and articles are informative, a Holotwin offers an interactive and immersive experience. It's akin to having a personal guide who can not just tell, but show, demonstrate, and even respond to queries in real-time.

Moreover, using AR for this purpose humanizes the healthcare experience. It brings an element of personal touch, building trust and rapport with new mothers, ensuring they not only receive information but truly understand and engage with it.

Service line marketing, particularly in specialized areas such as new mother care, necessitates a delicate balance of informative content and compassionate understanding. By utilizing cutting-edge tools like Augmented Reality (AR) and Holotwin holograms, healthcare providers can bridge the gap between clinical knowledge and heartfelt guidance, leading to a truly transformative approach to patient engagement.

Augmented Reality is more than just a technological marvel; it is an untapped resource waiting to be fully harnessed. As we continue to explore its applications in service line marketing and other fields, we move closer to a future where healthcare becomes personalized, interactive, and profoundly impactful.


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