Endurance Warranty Services Uses WorldViewAR to Save on Postal Costs
Endurance Warranty Services (Chicago, IL), which offers high-quality extended auto protection plans, has chosen RealityBLU as its augmented reality (AR) partner for its direct mail program.
RealityBLU’s WorldViewAR platform allows Endurance Warranty Services to place people, places, and things in the metaverse. Thanks to the platform’s intuitive customer interface, even nontechnical users can create memorable AR scenes that engage the company’s direct mail and digital audiences.
“We’re a high-volume mailer, so we started looking at ways to meet the requirements of the USPS Emerging and Advanced Technologies program, which offers postal discounts for utilizing enhanced direct mail technologies,” explains Christina Parente, vice president of Endurance Warranty Services. “There are a variety of technologies that would qualify us for the discounts, but after considering all of the options, augmented reality seemed like the best balance of cost and implementation.”
