PRINT18 wrapped up a few weeks ago. While virtual reality (VR) and augmented reality (AR) have been discussed at PRINT in the past – they took on new importance at this year’s show. So much so, that PRINT added a new Virtual Reality area to the event that allowed attendees to experience the inner working of a production press using a virtual headset. The show was also full of printed campaigns that incorporated a mobile experience. 

RealityBLU exhibited at the AWE event on May 31 and June 1, 2018. This Augmented Reality forum provided us the opportunity to not only demonstrate BLUairspace capabilities to potential customers but also reaffirm our mission to be the premiere delivery platform for Augmented Reality content and advertising experiences.

The show had an incredible list of speakers, a knowledgeable group of attendees and exhibitor companies that provide real AR solutions for the foreseeable future.

Location Based AR allows you to deliver relevant content based on the person’s actual location in the real world. How does this work? Imagine the efficiencies of creating one, new car brochure that, when viewed in Detroit, San Francisco or New York City, will contain the local dealer, promotion and availability information. Include regional imagery, benefits, videos, websites and a button to call that local dealer. Currently, you’d provide this with your website or a marketing collateral kit.

AI, VR, AR …

“Where do I begin”

“Who can do this”

“Who can I trust to implement without me being the guinea pig?”

You might be used to reaching your customers through print, but have you considered the benefits of adding another layer to your communication? 

Move your audience from paper to interactive

Increase the value of your print by positioning it as a “Thing on the Internet.” With your print in hand, your customer has a direct connection to the web—only now, instead of delivering a flat web page you are able to deliver media-rich, engaging content that makes a memory and not noise.