AR Asset Management
At It’s Finest
RealityBLU is here for your creative agency or brand as you jump into
Augmented Reality. Our platform allows you to create and manage
brand experiences in AR with no code.
A Breakout Way To
Today’s marketers are challenged by a media saturated landscape. Use 3D interactive, media rich content to deliver your ideas into this crowded marketplace.
What do you picture when you think of a hologram? You might think of an image that looks three-dimensional or a large projection of a musician on a stage. The truth is, not all of the phenomena that people refer to when they think about a hologram are necessarily examples of a real hologram in the traditional sense. The concept of a hologram is a bit confusing, so it’s not surprising that the lines are sometimes blurred.
Simply put, holograms are made by interfering beams of light that reflect an object. This results in a three-dimensional image, representing physical objects in a way that preserves their depth and parallax. This is different from a 3D movie because you don’t need special glasses to see it.
So, is hologram technology real? Yes. In fact, there are two different “genres” of holographic technology. Stereotypical holograms are made with a computer, and the images are visualized by using some type of augmented reality lens. Realistic holograms are made using some sort of physical construction, with the images being visualized through optical displays. This type of hologram is more in-line with what the term technically means, as it’s derived from modern hologram theory, which was developed by physicist Dennis Gabor in 1947. The hologram technology needed to make a realistic hologram often involves laser beams and holographic film.
What is hologram technology used for? Some of the latest hologram technology is designed to create stereotypical holograms for augmented reality. One popular area is in marketing and sales, as augmented reality is a great way to facilitate interaction between consumers and products. This increases customer engagement because customers can “try” things in the comfort of their own homes before they go ahead and buy them.
Hologram images that are created with computers usually employ some sort of software to get the job done. For this reason, many people may tend to think that 3D holographic projection technology is out of their reach. However, if you’ve ever done something that involves augmented reality, there is a likelihood that you do have experience with some kind of hologram display. With the right tools, you can make your holographic image – no expert-level software advice or development is required.
RealityBLU is a web-based platform that enables non-technical marketers and designers to create and publish augmented reality (AR) scenes similar to a hologram. 3D people, places, and things can essentially be “dropped” into your universe with a smart device. RealityBLU eliminates the technical barriers marketers face when implementing and measuring augmented reality scenes by providing an intuitive interface and workflow that helps them attract more customers.
When you use RealityBLU, all you need to get started on your augmented reality scenes is a video camera and a green screen. The WorldViewAR Holotwin Builder, which is a browser-based program, uses these tools to create Holotwins (aka “holographic twins”). With a mobile phone, viewers can place Holotwins into their environment and anchor them to a flat surface. From here, viewers can use their fingers to make Holotwins bigger or smaller—so they appear to be standing in one’s home or office, speaking to them.
WorldViewAR Holotwin Builder takes the idea of the hologram and uses it to promote interaction and engagement, which are greater when 3D imagery is involved in comparison to 2D imagery. It’s also easy to access and can be as simple as scanning a QR code that provides customers with a link to the augmented reality experience. Similarly, marketers can create these scenes with ease by uploading and submitting their own videos.
RealityBLU’s WorldViewAR Holotwin Builder uses 3D holographic projection technology to create a holographic projection on a person’s phone screen in their immediate environment. As long as a flat surface is detected, viewers can watch their hologram projection with the option to change its size for a more realistic image. Once a planar surface has been recognized, you can use the hologram 3D projector to view imagery like celebrities, college mascots, and more.
This kind of 3D hologram projector is markerless, which means no marker (e.g., stock photo, QR code) is necessary to trigger the creation of the scene. This means that you can also use this technology as an outdoor hologram projector. As long as your phone is pointed at a flat surface like a parking lot, front lawn, or sidewalk, you’ll be able to generate a scene.
As part of its goal to be the best hologram projector, RealityBLU’s WorldViewAR Holotwin Builder is browser-based, so customers don’t need a specific app to view the Holotwins. They can listen to and watch Holotwins speak like they are in the room with them. Holotwins can also be customized to promote further engagement with users by adding buttons to them. These buttons allow viewers to respond to calls of action immediately, which is a sign of emotional engagement.
You can use hologram technology to feature more than just people or characters. RealityBLU’s platform can also be used to create augmented reality scenes that feature objects and products. This could include things like a sofa, a treadmill, or a lamp. There are many possibilities when it comes to what scenes you can craft so you can give your customers the interactive experiences they want. Would you rather only look at a static image of a sofa or have the option to put it into your house, virtually, while maintaining its dimensions? Probably the latter.
For many of you, the best hologram projector may possess some (or all) of these characteristics: it provides realistic imagery, is easily accessible, and allows for interaction with the projection. Perhaps, what you’re looking for is a hologram projector for phone users, a large hologram projector, and an outdoor hologram projector. Maybe the hologram projector price point is a major factor. These are all valid factors that can influence your choice.
RealityBLU aims to provide its clients with augmented reality solutions, like a 3D hologram projector, that are accessible, and that include factors like skill level and price. For some people that are looking for a real hologram projector, they may frequently come across options that are simply out of reach. For example, many augmented reality platform companies require clients to invest in licensing that is priced far beyond their budget. RealityBLU, however, offers a tiered pricing model that lowers the barriers of entry to the augmented reality world. This tiered pricing model is also meant to accommodate changes in scale based on the evolution of your company’s needs. It wouldn’t be surprising for this evolution to come faster than you may expect because augmented reality can provide lots of additional streams of revenue.
This revenue opportunity is no joke. The world is changing and for a good reason. Currently, 71% of shoppers have a preference for stores that offer a “try-it-before-you-buy” augmented reality experience. Why not “test” a new piece of furniture in your house before you travel to the store to see it? What may be even more shocking to you is that, in 2022, 1.9 billion people are expected to have an augmented reality experience – and that’s per month. 3 billion devices are already equipped with augmented reality capabilities worldwide. Augmented reality doesn’t appear to be going anywhere anytime soon.
How to Make a Hologram
At this point, you may feel ready to jump in and learn about how to make a hologram, not just of anything, but how to make a hologram of a person. Maybe you want to know how to make a hologram of yourself.
With RealityBLU’s WorldViewAR Holotwin Builder, you can do all of the things mentioned above. It doesn’t require any expert assistance, a super technical mindset, or an entire studio of gear. You can learn how to make a hologram video fast, then be well on your way to crafting augmented reality scenes before you know it.
Do you have a mobile phone? A video camera? Either will do. The device of your choice will be what you use to get started. The other item you’ll need is a greenscreen. Once you set up your greenscreen and filming device, you’re ready to start recording!
After you’ve completed your video, you can upload it to your WorldViewAR account, follow a few prompts, and submit your video. Once you’ve sent your video off, RealityBLU’s platform will take care of things from there. Within seconds, you’ll be provided with a QR code or a link that can take you to your Holotwin.
Once you have the QR code or link to your Holotwin, your customers can, too. All you need to do is add them to your print, email, social media, and any other marketing communication channels you use. Since the link can be opened with a mobile browser, your intended viewers should be able to gain access and start watching your video right away.
Just like it was described earlier, once the viewer points their camera to a flat surface, your Holotwin will appear. They can make you bigger or smaller, which can greatly enhance how realistic your Holotwin is in comparison to its surroundings. Now, you can engage with your viewers on a more personal level.