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News & Events

Check back often to hear about new feature announcements, partners and up coming events. When we're not visiting with prospects and customers we're traveling to global events.
Leveraged BLUairspace to build interactive AR experiences to support the launch of a Fortune 500 Company product.

Roscoe, IL, October 24, 2018 – RealityBLU, an augmented reality (AR) platform provider, today announced that Zimmet Group, a boutique marketing and training firm located in Rochester, NY, has added AR experiences to its portfolio of content services. Using the BLUairspace® platform, Zimmet Group is able to integrate a new interactive, mobile layer to campaigns for longer engagement and deeper education of users.

“We see an increasing relevance for augmented reality in our training and sales enablement practices and the BLUairpace platform will let us capitalize on that easily,” said Erika Zimmet, founding partner and Creative Director of Zimmet Group. “With this platform, we can help sales teams and their customers understand new technologies before they can physically see them. Not only does AR engage users, it offers real business value by streamlining the training process and shortening sales cycles.” 

Bringing a Product to Life with Augmented Reality

Using the BLUairspace platform, Zimmet Group recently developed two unique AR experiences designed to bring a highly technical product to life for a global Fortune 500 company’s sales team and customers. Users can interact with both experiences through the Solimar® AR App on their iPhone or Android device.

The first experience integrates with a high-end brochure that showcases the product’s capabilities. A sales representative or customer can scan a specific image (a marker) to activate the experience, which includes multiple animations, video, audio and a customer testimonial.

Zimmet also created a markerless AR experience that allows a sales representative to place a virtual product right in a customer’s manufacturing facility. The customer can experience a full 360 view of the product and see how it would appear in their environment. Multiple configurations are available allowing customers to assess various product options.

According to Zimmet, “The AR experiences were extremely well received by the sales team during their training and easily carried over to customer conversations. The experiences made the product and its options very tangible. They were essential tools that helped the sales team close deals. We could not have created these experiences without the support of the RealityBLU team, their highly flexible platform, and their desire to help us deploy an effective program.”

Zimmet Group worked in close collaboration with the RealityBLU team on the project to ensure that the BLUairspace platform could support their vision. The two companies collaborated to optimize existing digital assets (video, animations, renderings, audio, images, etc.) for a mobile environment to ensure a realistic experience. Once the digital assets were finalized, they were added to the BLUairspace platform and the AR experiences were developed in a matter of minutes.

“Working with Zimmet Group, we were able to push the boundaries of our platform to create a highly interactive and effective mobile experience,” said M.J. Anderson, Chief Experience Officer, RealityBLU. “Erika and the Zimmet Group team understand the benefits AR can bring to an integrated sales and marketing campaign. The BLUairspace platform’s flexibility supports their creativity and will allow them to manage multiple mobile experiences for their clients.”

BLUairspace is a cloud-based AR platform that aligns with current production workflows and is highly scalable allowing a company, agency or service provider to manage one or hundreds of accounts, campaigns and experiences. It is the only solution to include four AR workflows in one platform allowing users to develop markerless, marker based, location based and personalized AR experiences.

To see the markerless AR experience in action, download the Solimar AR App in the App Store for iPhone and Android devices.

About RealityBLU

RealityBLU provides a flexible and intuitive delivery platform for Augmented Reality. We help brands to easily implement AR and rich media campaigns in a way that supports their business goals while improving the customer experience. The BLUairspace® Product Suite allows brands across a wide range of industries to easily create, manage, deploy and measure AR campaigns. We provide customized workflows that enhance the user experience: Markerless, Marker based, Location based and new to the market Personalized AR. For more, visit www.realityblu.com and connect with RealityBLU on LinkedIn or Facebook.
Advanced Augmented Reality (AR) Platform Provides Interactive and Managed Personalized Mobile Experiences that Enhance Printed Content.

SAN DIEGO, CA, September 27, 2018 – Solimar Systems, Inc., an innovative global solutions provider empowering critical communications through multi-channel document communications solutions for print, web and mobile delivery announced a new partnership with RealityBLU, a leading platform provider of Augmented Reality (AR) technology. Solimar Systems and RealityBLU are demonstrating business use cases and for the first time showcasing a real-time, dynamic, personalized mobile experience using the BLUairspace platform at PRINT18 in exhibit booth #1600 from Sept. 30 – Oct. 2, 2018, in Chicago.

Integrating and coupling RealityBLU’s cloud-based BLUairspace® technology with the Solimar Systems Chemistry™ platform allows any existing print or newly designed and printed document to come to life by presenting viewable digital 3D models, engaging videos and other personalized, relevant digital content. With the Chemistry Platform’s power of data-driven post-composition document enhancements, BLUairspace is able to integrate powerful variable AR experiences that can be personalized and localized for recipients. The result is a one-of-a-kind, relevant experience that drives brand loyalty, customer satisfaction, and revenue.

“We believe implementing this technology to help drive variable and relevant personalized information through AR experiences is not only unique but an important option for our clients to have and deploy,” says Solimar Systems Chief Sales and Marketing Officer, Mary Ann Rowan. “The BLUairspace AR solution is ideal for many types of organizations including providers that distribute customer-facing communications, direct mail, packaging and labels and are looking to provide unique interactive experiences to help drive long-term loyalty and understanding.”

“We are excited to partner with Solimar. Their customers continually look for product differentiators. With BLUairspace their printed materials will come to life, become interactive and have an extended lifecycle,” said M.J. Anderson, Chief Experience Officer, RealityBLU. “RealityBLU’s platform, which aligns with current production workflows including Solimar’s Chemistry, will result in new unique offerings for Solimar customers.”

To learn more about RealityBLU visit www.realityblu.com.

About RealityBLU

RealityBLU provides a flexible and intuitive delivery platform for Augmented Reality. We help brands to easily implement AR and rich media campaigns in a way that supports their business goals while improving the customer experience. The BLUairspace® Product Suite allows brands across a wide range of industries to easily create, manage, deploy and measure AR campaigns. We provide customized workflows that enhance the user experience: Markerless, Marker based, Location based and new to the market Personalized AR. For more, visit www.realityblu.com and connect with RealityBLU on LinkedIn or Facebook.

About Solimar Systems, Inc.

Solimar Systems is a leading developer of Customer Communication Management and Delivery solutions. Solimar solutions provide clients visibility into their workflows and operations while driving costs down; track the lifecycle of jobs from receipt to multi-channel distribution; optimize and convert data and documents; manage and optimize production printing across facilities and enable secure access and compliance. They also drive value and revenue generating opportunities by adding dynamic, conditional messaging to documents via digital inserts, onserts and augmented reality (AR) experiences.

With thousands of clients worldwide, including 70% of the Fortune 100, Solimar has integral, proven IT solutions that have benefited print and data centers for more than 25 years.

For more information, call the Solimar Sales Team at +1.619.849.2800.
RealityBLU turns printed content into interactive, personalized mobile experiences that drive revenue and customer loyalty.

Roscoe, IL, September 24, 2018 – RealityBLU, an augmented reality (AR) platform provider, will showcase its BLUairspace® platform at PRINT18, September 30 – October 2, at McCormick Place in Chicago. With BLUairspace, print service providers can quickly turn printed materials, such as product packaging, signage, transactional print, marketing collateral and more into interactive mobile experiences. PRINT18 attendees can see a demonstration of the BLUairspace platform in the Solimar booth #1600 and Konica Minolta booth #1611.

According to Statista, augmented reality is expected to acquire one billion users by 2020. RealityBLU believes that print is an integral part to driving AR adoption and bridging the gap between physical and digital experiences. AR adds a direct connection from any printed material – label, sales collateral, credit card bill and more – to a mobile device.

“Print services providers are in a unique position to expand their value proposition and grow their businesses by integrating AR into their existing workflows,” said M.J. Anderson, Chief Experience Officer, RealityBLU. “With the BLUairspace platform, printers can easily add a dynamic, interactive and personalized layer of communication to a printed campaign. This not only extends the life of the content but it encourages end-users to interact with the content digitally and perhaps continually for more information. Adding AR capabilities to a print provider’s offering can help them become strategic content and data providers.”

The cloud-based BLUairspace platform aligns with current production workflows and is highly scalable allowing a company, agency or print service provider to manage one or hundreds of accounts, campaigns and experiences. The platform includes:

• Campaign Management Dashboard provides web-based reporting, scheduling, and tracking of specific data points relevant for your campaign metric requirements.

• Web-Based Analytics for real-time, detailed results by campaign, experience, location and device OS.

• XR Builder delivers AR experiences using creative tools built for the design community that easily integrate images, photos, 3D renderings, animations, audio and video into a virtual space.

• Drag and Drop capabilities allow you to leverage existing media assets or create and publish new content for dynamic AR experiences.

• BLUairspace SDK turns existing mobile apps into AR browsers.

• Four AR workflows in one platform allows users to develop Marker Based, Markerless, Location Based and Personalized AR experiences.



For PRINT18 attendees, RealityBLU developed a real-time, personalized demonstration of the BLUairspace platform designed to highlight the dynamic nature of the technology. Using the BLUairspace App on a mobile phone, attendees are asked to complete a short survey and scan a printed marker to begin the personalized mobile experience. The experience demonstrates how printers and their customers can combine AR with print to generate new customer interactions and revenue generating opportunities.

In addition to PRINT18, RealityBLU will be at LabelExpo Americas 2018 in Rosemont, IL, Sept. 25-27. To set up a meeting with the company at LabelExpo or PRINT18 email mj@RealityBLU.com.

To learn more about RealityBLU visit www.realityblu.com.

About RealityBLU

RealityBLU provides a flexible and intuitive delivery platform for Augmented Reality. We help brands to easily implement AR and rich media campaigns in a way that supports their business goals while improving the customer experience. The BLUairspace® Product Suite allows brands across a wide range of industries to easily create, manage, deploy and measure AR campaigns. We provide customized workflows that enhance the user experience: Markerless, Marker based, Location based and new to the market Personalized AR. For more, visit www.realityblu.com and connect with RealityBLU on LinkedIn or Facebook.
RealityBLU will be at LabelExpo Americas 2018 in Rosemont, IL, Sept. 25-27. To set up a meeting with the company at LabelExpo email mj@RealityBLU.com.
RealityBLU exhibited at the AWE event on May 31 and June 1, 2018. This Augmented Reality forum provided us the opportunity to not only demonstrate BLUairspace capabilities to potential customers but also reaffirm our mission to be the premiere delivery platform for Augmented Reality content and advertising experiences.

The show had an incredible list of speakers, a knowledgeable group of attendees and exhibitor companies that provide real AR solutions for the foreseeable future.