Privacy Notice

RealityBLU® Privacy Policy

When you communicate with us, you trust us with your information. We provide this Privacy Policy to help you understand what data we collect, why we collect it, and what we do with it.

This website is owned by RealityBLU, Inc. (“RealityBLU”, “we” or “us”) whose registered office address is 635 3rd Street, Beloit, WI 53511, USA. We are the ‘data controller’ of the personal information you provide to us. This Privacy Policy governs your interactions with RealityBLU and its subsidiaries.

Through the course of our business activity, including interactions with you, we may receive information that identifies you. For example, you might send us an email; you might complete a form on our website; you might call to speak with one of our representatives, or we may meet with you or another person with whom you work.

We are committed to protecting and respecting your privacy. This privacy policy statement summarizes what personal information we may collect from you and what we will do with it.

Information we collect

We collect and securely store a limited set of personal information for our legitimate business purpose to provide services to our existing and potential customers. This personal information includes your name, titles, telephone numbers, physical addresses, and email addresses. In addition, we record other information arising from the commercial activity between us.

Some information (like your name and email address) may be recorded in a documentary record (for example, in sales quotations and support logs or in notes of interactions we have had). If you share another person’s data with us (for example, if you purchase a software license for another member of your organization), you will need to check that such person consents to your providing that information to us.

When do we collect information?

We collect information from you when you fill out a form or enter information on our site.

How do we use your data?

Our purpose for having this personal information is so that we (including our subsidiaries) can provide you with information relevant to the products or services we offer. As our commercial activity is fundamentally business to business, our use of such information is to fulfill the legitimate interest we have in serving our business clients. We use personal information only in a way that a person would reasonably expect a business such as ours to do. At your request, we will work with a third party to provide you with information. For example, the company for which you work may want us to work with a third party to serve a solution that involves a product we produce.

In addition to the above, we may use the information held about you to:

  • Notify you of any changes to our products.
  • Ensure that the content of our site is presented in the most effective manner for you and your computer.
  • Provide you with information, products, and services requested from us.
  • Provide you with helpful information about our products or services which you use, including any software updates for our products.
  • Allow you to participate in interactive features of our offering, should you choose to do so.
  • Perform our obligations concerning any contracts entered into between you and us, including under relevant product warranties.

When required, we will get your permission to share your information with a third party prior to providing it to the third party; however, we will accept direction to share information from someone we believe has reasonable authority to direct such communication (for example, your work supervisor).

At any time, you can opt-out from receiving communication from us by sending your request to or by mail at our registered office address. We will act in a timely manner to update our records appropriately and to comply with your request and relevant regulations.

How do we store and protect your data?

We will securely and privately keep and manage personal information in accordance with the prevailing law. We will not sell or rent your personal information, and we will not disclose personal information to third parties (other than as listed below) unless we are required to do so by law.

Third parties who provide services on our behalf

We may share your personal information with certain third parties who provide services on our behalf. In such an event, they will have access to only the personal information they need to perform those services. They are required to keep your personal information secure and confidential and may only use it as permitted by us in accordance with this Privacy Policy.

We may also share personal information among RealityBLU and its subsidiaries in accord with our legitimate business interests.

The third parties who provide services on our behalf fall into the following categories:

  • Our distributors and resellers and services agents
  • Technology providers performing services for us
  • Marketing agencies performing services for us

How long do we store your data?

We will not keep your data for longer than is reasonably necessary for the relevant purposes set out in this Privacy Policy. As we typically sell product to a company rather than an individual, we will typically hold personal information associated with a company until we are notified a person no longer works for that company (or in a relevant capacity); however, as a policy, we may hold personal information until a period of 6 years passes without any contact with the relevant individual or until that individual requests we delete such information, whichever occurs first.

Your rights

Under the various data protection regulations, you have a number of rights with regard to your personal data. You have the right to request from us access to and rectification or erasure of your personal data, the right to restrict processing, the right to object to processing, as well as the right to data portability in certain circumstances.

If you have provided consent for the processing of your data, you have the right to withdraw that consent at any time which will not affect the lawfulness of the processing before your consent was withdrawn. You have the right to lodge a complaint to your relevant Supervisory Authority if you believe that we have not complied with the requirements correctly handle and to our best knowledge lawfully handle your personal data.

Change of Control Provision

In the event of a sale, transfer, merger, change of control, consolidation, reorganization or liquidation of RealityBLU®, we may sell, transfer or assign information you have provided to us to a third party, including such information as, but not limited to, personally identifiable information and other information concerning your relationship with us.


As most of the online services, our website uses cookies first-party and third-party cookies for a number of purposes. The first-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Please visit our Cookie Law page to review all the details on how and why we use cookies.

Third-party websites

From time to time our website may contain links to and from third-party websites. Such third-party websites have their own privacy policies and you should check these before submitting any personal data. We do not accept any responsibility or liability for the policies or practices of such a third party.

Contacting us

If you would like us to remove your personal information from our marketing database, or if you would otherwise like to communicate with us, please write to us at our registered office address or by email to


Our Privacy Policy will change from time to time to address local and global privacy law changes. We will post changes to our Privacy Policy in a manner that will make them reasonably easy to find and to understand, as well as to accept or to decline should your approval of such changes be required under regulations such as the CCPAGDPR or other regulations.