Three Takeaways from PRINT 18

While virtual reality (VR) and augmented reality (AR) have been discussed at PRINT in the past – they took on new importance at this year’s show.

The Marketer’s Ultimate Tool

The Marketer’s Ultimate Tool Tue, 05/29/2018 Location-Based AR allows you to deliver relevant content based on the person’s actual location in the real world. How does this work? Imagine the efficiencies of creating one, new car brochure that, when viewed in Detroit, San Francisco or New York City, will contain the local dealer, promotion and […]

Augmented Reality Defined

Augmented Reality Defined Mon, 06/19/2017 Augmented Reality is the state of imposing virtual media elements on one’s view of the real world, either through a small screen or a wearable. AR turns printed pieces, real objects, and physical locations into portals to a virtual space. We call this space BLUairspace®. To us, it’s the wild […]

Why Augmented Reality?

Why Augmented Reality? Mon, 06/19/2017 You might be used to reaching your customers through print, but have you considered the benefits of adding another layer to your communication? Move your audience from paper to interactive Increase the value of your print by positioning it as a “Thing on the Internet.” With your print in hand, […]