The United States Postal Services is interested in staying relevant within the marketing mix. This year they are offering new and emerging technologies incentive programs for direct mail.
Recently, a company that provides public awareness and damage prevention regulatory compliance services engaged Stefan and me.
Why limit your creativity to a certain type of AR? Square pegs do not fit into round holes and forcing your AR workflow
Three Customer Goals for Marketing Success. What is your plan for Customer Acquisition, Growth, Retention?
Do you have objectives to launch new products or services, increase margins by X%, or create the best promotional campaign your industry has ever seen?
While virtual reality (VR) and augmented reality (AR) have been discussed at PRINT in the past – they took on new importance at this year’s show.
RealityBLU exhibited at AWE on May 31 and June 1, 2018. This Augmented Reality forum provided us the opportunity to demonstrate BLUairspace
The Marketer’s Ultimate Tool Tue, 05/29/2018 Location-Based AR allows you to deliver relevant content based on the person’s actual location in the real world. How does this work? Imagine the efficiencies of creating one, new car brochure that, when viewed in Detroit, San Francisco or New York City, will contain the local dealer, promotion and […]
The Art of Marketing applications and trying something new. Our Crawl, Walk, Run, Fly, Soar approach.
The Art of Marketing applications and trying something new. Our Crawl, Walk, Run, Fly, Soar approach. Thu, 05/24/2018 AI, VR, AR … “Where do I begin” “Who can do this” “Who can I trust to implement without me being the guinea pig?” We hear these questions often. We’ve been listening to prospects and customers for […]
Augmented Reality Defined Mon, 06/19/2017 Augmented Reality is the state of imposing virtual media elements on one’s view of the real world, either through a small screen or a wearable. AR turns printed pieces, real objects, and physical locations into portals to a virtual space. We call this space BLUairspace®. To us, it’s the wild […]
Why Augmented Reality? Mon, 06/19/2017 You might be used to reaching your customers through print, but have you considered the benefits of adding another layer to your communication? Move your audience from paper to interactive Increase the value of your print by positioning it as a “Thing on the Internet.” With your print in hand, […]