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  • Augmented Reality Defined
    Augmented Reality
    Augmented Reality Defined

    Augmented Reality is the state of imposing virtual media elements on one’s view of the real world, either through a small screen or a wearable.


    AR turns printed pieces, real objects, and physical locations into portals to a virtual space. We call this space BLUairspace. To us, it's the wild blue yonder, a place where anything is possible. This space can be filled with interactive media like video, 3D object renderings, and animation, or it can be used to create an organic web browsing experience.


  • Future of Direct Mail
    Direct Mail
    The Future of Direct Mail

    The way we consume media has changed.


    Your customer has a mobile device in her pocket, and she expects your brand to understand her desire for a mobile lifestyle. Enabling your marketing with a true multichannel approach is no longer a nice-to-have—it’s a must-have.


    This doesn't mean the end of direct mail—on the contrary. While the emergence of new digital media channels has given brands more options for reaching intended audiences, direct mail still offers marketers significant reach and penetration.