Augmented Reality is the state of imposing virtual media elements on one’s view of the real world, either through a small screen or a wearable.
AR turns printed pieces, real objects, and physical locations into portals to a virtual space. We call this space BLUairspace. To us, it's the wild blue yonder, a place where anything is possible. This space can be filled with interactive media like video, 3D object renderings, and animation, or it can be used to create an organic web browsing experience.