Augmented Reality for Marketing

Augmented reality for marketing is the new frontier of business, and more and more companies are recognizing the value of implementing AR into their marketing strategy. But what is augmented reality in marketing? Augmented reality is a technology that superimposes CGI onto a real-world environment and it has become one of the hottest trends in marketing. This is because it can be used to enhance the user experience and engage them with a brand’s product or service. In this way, augmented reality in sales is transforming the way customers interact with businesses. Brands using virtual reality include Walmart, Amazon, and Gucci, and that list is continually growing.

There are multiple benefits of augmented reality in marketing. First and foremost, it allows brands and consumers to connect on a deeper level. AR is, by nature, immersive, and by creating the right experiences, companies can engage consumers in a new, innovative way. These enhanced experiences can encourage more purchases and improve brand reputation overall. It’s no secret that consumers are most influenced by captivating marketing content, and there is perhaps nothing more alluring than a well-designed AR experience. It’s a great way to not only engage customers, but spread brand awareness to generate more business.

RealityBLU enables non-technical marketers to create and publish AR scenes that place objects in the metaverse. The platform supports collaboration and allows users to access tools and resources to design creative, engaging AR experiences for customers. When competing in a media-saturated landscape, it’s important to differentiate your brand from the crowd, and with RealityBLU, companies can do just that, designing unique experiences that help them stand out from the crowd. While delving into the world of augmented reality can be intimidating, RealityBLU makes it easy to design customized AR experiences to enhance your marketing strategy. 

Augmented Reality in Digital Marketing

The future of augmented reality is likely to involve even more realistic experiences to engage consumers. As technology evolves, augmented reality in digital marketing will improve, opening the door to new opportunities. While augmented reality in marketing has yet to become extremely widespread, it is rising in popularity, and an increasing number of consumers are engaging with this technology. Augmented reality marketing companies are popping up all the time to meet the needs of businesses, providing tools and software to help them design engaging AR experiences. In short, the future of AR in marketing is bright, to say the least.

But why has augmented reality become so popular, and why are businesses confident that it will improve their marketing strategy? Consider this: just under 2 billion people will use AR per month in 2022, and 3 billion devices around the world are currently AR-enabled. What’s more, marketers that utilize augmented reality see a 10x increase in engagement time, and almost three-fourths of shoppers say they would visit stores with try-it-before-you-buy-it AR experiences. Needless to say, the demand for AR has skyrocketed over the past several years, and brands that have successfully implemented AR strategies enjoy the increased engagement.

Augmented Reality Marketing Strategy

Developing an augmented reality marketing strategy is a great first step in getting started creating AR experiences. For instance, if you’re interested in running AR marketing campaigns, it’s important to have a plan in place. Outline your goals and objectives and determine what your ultimate purpose of the technology is. Are you trying to promote a new product and, if so, how might AR help you with your marketing goals? What can AR do for your business that you couldn’t achieve without it? Considering your purpose for using augmented reality tech can help you outline a solid AR marketing strategy.

Once you’ve determined your goals and strategy, it’s time to get started creating experiences. Augmented reality marketing companies exist to help other companies execute their AR objectives. They provide the tools and software for businesses to design and publish unique AR experiences for their customers. RealityBLU is one such platform that delivers top-notch AR-building technology for marketers and designers. RealityBLU makes it possible for all businesses, even if they lack technical experience, to create effective AR scenes for their digital marketing strategies. By designing AR experiences with RealityBLU, you can enhance your marketing program and engage customers more effectively.

Augmented Reality Marketing Examples

Viewing different augmented reality marketing examples can give you a better idea of what these experiences look like and how they can be used to boost customer engagement and retention. By studying the augmented reality definition and examples, you can be well on your way to planning and executing effective AR marketing campaigns. Different augmented reality examples are most relevant to different types of businesses, so it’s important to consider those that are most likely to help you achieve your marketing goals and appeal to a broader audience. 

Here are 10 examples of augmented reality:
• Snapchat filters
• HoloLens

• Pokémon GO

• IKEA Place app

• Home Depot Project Color app

• AMC app

• Sephora apps

• Photo editing tools

• Google Street View

• Pepsi’s 2014 London bus shelter campaign


These examples demonstrate the vast reach of AR. Whether you’re figuring out how to design your home or catching Pokémon with your friends, augmented reality technology can bring your activities to life. When viewing augmented reality examples in business, it can be helpful to see exactly how they benefited the designing company. For example,  did their customer engagement increase? To fully understand the impact of AR, it’s important to study the outcomes and see the concrete evidence of their effectiveness. 

Augmented reality marketing companies like RealityBLU allow users to deliver quality AR experiences to their customers. These platforms enable companies to create AR scenes to enhance their marketing campaigns and engage more customers. One of the primary benefits of working with an AR platform is that, regardless of your technical experience, you can often get up and running in a short amount of time. Platforms like RealityBLU make it easy for all companies to get started on their AR journey, designing fun, innovative augmented reality experiences to increase engagement and boost their brand reputation. 

Augmented Reality Advertising Examples

Augmented reality advertising examples demonstrate the impact of AR on advertising campaigns. Studying augmented reality definition and examples is a great way to learn more about the ways in which AR has fundamentally transformed the world of business, paving the way for new technologies and enhanced customer experiences. AR content marketing allows businesses to connect with customers on a deeper level. As is the case with the aforementioned 10 examples of augmented reality, AR enables companies to bring their products to life. Customers can test them out before buying or even immerse themselves in digital environments for a realistic brand experience.

There are many augmented reality examples in business, and companies that are looking to get started with AR can benefit from studying these experiences to get a better understanding of how and why they’re effective. In addition, augmented reality marketing companies often provide templates and case studies showing how users have built successful AR experiences on their platforms. Rather than starting completely from scratch, you can learn from other companies, see what worked well for them, and implement similar strategies into your own AR-building process. 

Augmented Reality Apps

Augmented reality apps are among the most common ways to experience AR technology. Consumers can easily download these apps onto their smartphones and get started using them. AR apps support multiple types of augmented reality products and services. For instance, the popular IKEA Place app allows users to model furniture in their own homes. That way, they can visualize how a certain might look in their living space and determine whether or not they want to go ahead and purchase that piece. Augmented reality examples like this showcase the usefulness of superimposing digital images into real environments. It’s not just used for fun and games—it can help buyers make purchasing decisions. 

Platforms like RealityBLU help users come up with their own augmented reality ideas. RealityBLU is a no-code creation engine that provides augmented reality technology to companies, allowing them to get more out of their marketing campaigns. RealityBLU is one of the top augmented reality companies because it enables businesses, even if they lack programming experience, to build scenes using 3D models, audio, video, and more. Whether you’re looking to create marker-based or markerless scene activation, RealityBLU can help you determine the right model for your AR experiences.

Many people erroneously believe that most consumers are unaware of AR, but considering this technology has 70 million monthly users and is projected to grow 500% by 2022, it’s important for businesses to pay attention to current and developing trends in order to deliver the most innovative experiences to their customers. Marketers are increasingly struggling to grab the attention of their audience, as there are so many different forms of media pulling consumers every which way. New and innovative AR experiences are sure to help your brand stand out from the crowd, and RealityBLU can help you get started designing high-quality augmented reality experiences to wow your audience.